How
the Cadillac Got Its Fins
by Jack Mingo
From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products."Jack Mingo's book, How
the Cadillac got Its Fins, is entertaining. And it contains a very sobering
message. That is, really neat stuff seldom comes from 'the suits' (especially
if those suits are charcoal grey or black. To do something out-of-step
requires and out of step person in an environment that nourishes out-of-step."
--Tom Peters, The Circle of Innovation (Knopf, 1997)
"Prepare to be captivated." -Entrepreneur Magazine.
Original hardcover edition
- hard to find!
Cover photo courtesy of Sal Towse
How the Cadillac Got Its Fins
by Jack Mingo
Code: HELP0130
Price: $21.00